MARKETING

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Brand Personality

Establish key messages and consistent brand voices for your dental practice based on audience(patient) demographics.

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Online Visibility

Optimize Website, improve search rankings, inclusion and visibility in local listings and aggregators, backlinks from strong websites.

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Social

Optimize social profiles to reflect the Brand personality, establish content themes and calendar, adapt offline activations to ‘online friendly’ campaigns.

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Paid Campaigns

Search Ads on Google where “potential patients research”.  Display Image campaigns on relevant websites that “potential patients visit”. Social Media campaigns (FB, Instagram & (Network sites) in line with brand voice and messages.

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Analysis

Measure website performance to monitor and improve user behavior. Social media performance to determine engagement drivers Campaign performance to optimize and drive ROI.

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ORM

Online Reputation Management to ensure timely feedback and addressing patient queries.

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Email Marketing 

Outbound email campaigns to existing and prospective new patients.

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Training

Training the front office and marketing co-Ordinator on the basics of digital (Social Media, adapting offline campaigns to online), ORM and usage is specific tools.