How to run a successful dental practice?

Every successful dental practice has a unique DNA. And your brand identity helps drive patient satisfaction.

Patients are compelled for a variety of reasons to improve their dental health. That means your case acceptance success partially relies on your customer service.

You have an opportunity to provide a great patient experience through every interaction, even down to those micro-moments - unnoticeable engagement between a patient and an employee. It’s a smile from the front desk as soon as a patient enters the room; it’s a quick joke to make someone who’s feeling uneasy, feel a little more comfortable.

In order to provide a variety of services to your patients, you must consider expanding your team. This can include dentists with varied specialties, dental surgeons, dental hygienists, denture specialists, etc. There isn’t always the perfect formula for staffing. You may have the perfect ratio on paper, but still, feel understaffed and overworked. This is more common than you might think.

Dental care can get expensive quickly, and not everyone can afford dental insurance. That’s why practices are beginning to offer their own flexible dental financing options allowing patients to make monthly payments towards services rendered.

Adopt proper business management practices to control costs. Setting a budget and managing controllable expenses reduces your overhead, while leveraging smart marketing efforts and patient retention practices increases revenue.

Lastly, Create a unique dental practice. Maybe you have state of the art imaging equipment that helps you provide better patient care. You could easily put this type of information at the forefront of your marketing efforts. In doing so, you’re saying that you’re investing in your practice, which means you’re investing in your patient’s health.